Born from the creative minds of brothers Taylor and Tim, Rose River Lure Company isn't just about crafting lures; it's about fueling your fishing passion. Founded in 2025, we're driven by a love for the water and a desire to break the mold. Our innovative designs and handcrafted quality deliver an unmatched fishing experience.

Tired of the same old lures? We are too. That's why we're constantly pushing the boundaries, experimenting with new ideas, and crafting lures that truly stand out.

Rose River Lure Co. - Fish with passion. Fish with us.