We had a ball at the campground!! BIG RAINBOWS!!

Upcoming events we will be at

Graves Mountain Lodge apple harvest festival (Madison County) (October 4th, 5th, 11th, 12th, 18th, and 19th)

Augusta County Fishing Expo Feb 7th & 8th 2026

Who we are

Born from the creative minds of brothers Taylor and Tim, Rose River Lure Company isn't just about crafting lures; it's about fueling your fishing passion. Founded in 2025, we're driven by a love for the water and a desire to break the mold. Our innovative designs and handcrafted quality deliver an unmatched fishing experience.

Tired of the same old lures? We are too. That's why we're constantly pushing the boundaries, experimenting with new ideas, and crafting lures that truly stand out.

Rose River Lure Co. - Fish with passion. Fish with us.

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Bass Lures Hand painted in the USA

Featured collection

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Rose River Lure Company Merch

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Trout Spinners made in the USA

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One of a kind Handmade fishing spinners

Catch N' Customize

We can make a usable fishing lure that can have any name, phrase, team whatever the options are nearly limitless

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